Mike Kim Talks About You Are the Brand

Mike Kim joins the show as I rebrand the podcast into ‘A Productive Conversation with Mike Vardy’. Find out how and why your brand evolves over time. I’m super excited to announce the rebrand of the Productivityist Podcast as ‘A Productive Conversation With Mike Vardy’, and in the spirit of this change I bring on brand and marketing strategist Mike Kim. Mike specializes in personal branding, product launch strategies, and copywriting. In his latest book, You Are The Brand, Mike shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. I set out to find out from Mike how to best approach changing your brand. We discuss finding ways to express yourself, logging your progress, his successful (and failed) business pivots, and campfire moments. Enjoy my productive conversation with Mike Kim! Talking Point Losing control vs influence of your brand Why you should not rebrand at all once The PB3 framework to get business clarity Being a how-to-preneur vs idea-preneur How to build meaningful relationships through your marketing Quote “Attention is not owed, it’s earned.” Helpful Links YouAreTheBrandBook.com ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo The Five Minute Journal Brand You podcast Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here. Learn more about your ad choices. Visit megaphone.fm/adchoices