A thought-provoking conversation with Jason Scherr, Think Coffee

In today’s episode, we're speaking with Jason Scherr, Founder and CEO of Think Coffee - a pioneering specialty coffee business based in New York City. Jason began his career in law before pivoting into hospitality, driven by a desire to build something more creative and community-focused. That vision led to the opening of Think Coffee in 2006 - a coffee business focussed on ethical sourcing and social impact. Nearly two decades on, Think Coffee operates 11 locations across New York and has been roasting in-house since 2017. In this conversation, Jason reflects on the evolution of New York’s specialty coffee scene post-pandemic, and shares his hope for a return to more in-store, face-to-face coffee connections. He also speaks candidly about the challenges of doing business ethically - and why Think Coffee remains committed to transparency and high standards, even when it’s not the easiest path to take Credits music: Glimpses by Fox Jackson in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear