A founder takes on drink spiking, with WiSP's Liat Kaplan

Today’s conversation is one we wish we didn’t have to have—but it’s one we absolutely must. In this episode, host Eva Hartling is joined by Liat Kaplan, founder and CEO of WiSP, a device she created to address a disturbing and all-too-common issue: drink spiking. Drink spiking is more widespread than many realize. While it’s hard to find stats on this issue, recent studies show that 13% of women in the UK report having had their drinks spiked at some point in their lives. Among young adults aged 18–24, it’s 70% who have either experienced or witnessed drink spiking. Despite these alarming numbers, the vast majority of incidents go unreported, often due to fear, shame, or the belief that nothing will be done. Liat, who has a background in strategic marketing with brands like SodaStream where she worked on Pepsi products, and Believer Meats, decided to take action. She developed WiSP—a small, reusable device that discreetly detects the presence of drugs in drinks, providing a simple yet powerful tool for personal safety which will be available for individual consumers in both the US and Canada. In this episode, Liat shares her journey from recognizing the problem to creating a tangible solution. We discuss the challenges she faced, the technology behind WiSP, and the broader implications for women's safety. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale