A Brand in Your Hand – a conversation with author Glenn Rudin

The world’s first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world. Glenn Rudin is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in Your Hand. In this episode of The Independent Minds Glenn talks to host Michael Millward about the inspiration for writing a book about branding that rhymes from start to finish. Glenn uses examples from his career and various industries to explain how brands build their stories so that they create something for the customer that is more valuable for the customer than just the product or service that is listed on the receipt. He describes brands as intellectual property and explains how successful brands can licence that intellectual property to be used on other products. Glenn explains how he has positioned his book as an extension of his brand as a consultant and public speaker. This episode includes Glenn reading some of the rhymes from A Brand in Your Hand, and a discussion of why rhyming prose is a good way to learn. You will leave this episode understanding how brands work, and how you might adapt the commercial branding strategies to build your personal brand. More information about Glenn Rudin and Michael Millward is available at abeceder. Audience Offers The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy. If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER. Travel With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases. Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory. A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance Visit York Test and use this discount code MIND25. Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU. Being a Guest We recommend the podcasting guest training programmes available from Work Place Learning Centre. We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership. We appreciate every like, download, and subscriber. Thank you for listening.