A Brand Designer’s Take on Finding Success as an Online Business Owner with Emy Dyer

I'll be the first to tell you –investing in branding can exponentially grow your business! But if you don't build a strong foundation first, even the most amazing branding won't help you find the success you seek.   So the question is –how solid is your business foundation? Are you even ready to invest in branding? If you do invest in branding, are you going to implement the designer’s work into your online channels?   These are all questions to consider –because investing in professional branding requires time, energy and work from you. That is if you want to reach the success you see people talking about online.    The true power of success lies within you (although outsourcing and investing in service providers can absolutely give you a leg up).    And to help you out, my incredible guest is shedding some much-needed light and insight on building a strong business foundation so you’re ready to invest in growing an online business –especially when it comes to your branding!   Emy Dyer is a seasoned graphic and web designer who leverages her design solutions and strategic prowess to propel businesses to five, six, seven, and even eight-figure success. She's been a college professor, course creator, and, more recently, clothing designer!    To quote the branding Queen herself, "The energy I'm bringing in is like, stir shit up and help people succeed. That's the vibe."   And I'm here for it!    Today, we're talking all about her empire entrepreneurship journey, including the different pivots she's made, the #1 thing that leads her clients toward success, how she stays true to her values, her best advice for product-based businesses and service providers regarding their branding and website, why she prefers flat rate versus value-based pricing, and so much more!   If you're ready to get the inside scoop on Emy's journey and insights, hit that play button, and let's go!!  Leave a 5 star review on iTunes!    Episode Highlights: [1:52] How Etsy changed the course of her career [2:55] Teaching college kids students at her alma mater [6:49] Whether online courses are here to stay or out [8:07] What is the key thing that leads her clients toward success [10:00] Why entrepreneurship isn’t an easy, get rich quick kind of journey [13:30] Why 6-figure earners seem to bring the most issues to service providers [14:40] How to know when it’s time to hire a brand designer [15:30] Why consistency matters more than anything else [18:25] Who her ideal client is and why it’s about “clicking” in the beginning [20:33] How she knows when she isn’t the right person for the job [22:26] The difference between higher paying and lower paying clients [24:38] The biggest mistake service providers make with their website [27:31] Why she doesn’t believe in value-based pricing  [30:00] Her personal take and advice for product-based websites [33:00] Why it needs to be simple and easy to buy your offers (or land on your website) [34:00] The importance of trademarking your brand [36:00] Why legalities in business is the next big trend   Need help getting shit done? https://www.facebook.com/groups/getshitdoneclub  Send us podcast ideas at info@kelseymarieknutson.com    Links: Show notes: https://www.kelseymarieknutson.com/podcast   Follow us on Instagram: https://www.instagram.com/kelseymarieknutson/  Hangout on Facebook: https://www.facebook.com/groups/getshitdoneclub    Try my favorite greens! Opti-green 50: https://1stphorm.com/products/opti-greens-50/?a_aid=KelseyMarie1   My secret weapon for growing my hair for the wedding: https://1stphorm.com/products/collagen-with-dermaval/?a_aid=KelseyMarie1 Work with Kelsey: Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new ideas and achieving your goals!   VIP Coaching: https://www.kelseymarieknutson.com/vipcoaching   Follow Emy on Instagram @itsemydyer   Design - https://emydyer.com/ Clothing - https://emyave.com/