A BossMom Guide to Writing Sales Emails That Convert

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. Let’s face it, writing sales emails can feel awkward, overwhelming, and sometimes downright ineffective. In this episode, Dana shares a refreshing and practical perspective that will completely change the way you approach sales emails in your business. Originally recorded as a BossMom+ micro coaching session, this conversation dives deep into the real psychology behind why people buy, and how your emails can either invite action or accidentally shut the door. You’ll learn the difference between emotionally compromised and egotistical buyers, how to use inline mentions to sell without selling, and why your job isn’t to close the sale in the email but to open the door with clarity, connection, and confidence. Whether you’re just starting to build your list or you’ve been emailing for years, this episode will help you simplify your email strategy and write with more purpose and ease. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/sales-marketing/a-bossmom-guide-to-writing-sales-emails-that-convert/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ Why most sales emails don’t work and what to do instead ✨ How to structure nurture and sales emails that build trust and convert ✨ What inline mentions are (and how to use them to increase sales) ✨ How to speak to your audience based on their decision-making mindset ✨ The surprising truth about what really moves people to buy If this episode lights a fire under you, just know it came from one of the many live trainings inside BossMom+, our low-cost, high-value private community. If you're craving more support, deeper strategy, and content that actually moves your business forward, we’d love to welcome you in. 💛 Join us at bossmom.com/join Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com