Curiosity, Collaboration & a Viral Stroller: Marketing Lessons from Dorel Juvenile Omnichannel Leader, Chase Cooper

In today’s episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé).  Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel"s brands — and how she’s weaving motherhood into her career path along the way. Here’s what you’ll hear in this episode:Chase"s career path from agency-side digital marketing to leading omnichannel marketing on the brand sideA clear breakdown of what omnichannel marketing really meansHow internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel successWhy curiosity and asking "why" can be a major superpower for marketers and leadersAn inside look at the Monbébé stroller launch at Walmart — and how Chase’s team leveraged influencer marketing to drive viral successThe viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than everThe importance of blending organic and paid media and testing influencer content across multiple channelsKey consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby categoryA refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strengthWhy trusting your gut (and surrounding yourself with the right support) might be the best career advice you’ll ever get Chase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career.  Links & Resources: Connect with Chase Cooper  on LinkedIn  See the viral Monbébé 360° Travel System post.  Don’t forget to subscribe and leave a review if you enjoyed this conversation! Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV