#89: From Startup to Grown-Up: Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift — unpacking Taylor Swift’s rise to the top; when to take big risks; and how to build a rabid fan base

Kevin Evers is a Senior Editor at Harvard Business Review, where he shapes groundbreaking research and develops award-winning and bestselling books on high performance, creativity, innovation, marketing, and digital disruption. He’s also written popular essays on brain science, persuasion, unpredictability, and the power of storytelling. Kevin holds degrees in English and Film Studies, and his forthcoming book with HBR Press, There’s Nothing Like This, offers a strategic analysis of Taylor Swift’s unmatched ability to evolve her brand without losing her audience. Episode Highlights & Timestamps00:00 - IntroductionAlyssa Cohn introduces Kevin Evers and the topic of Taylor Swift"s strategic genius.00:01:55 - Building Intimacy with FansDiscussion on how Taylor Swift creates a close relationship with her fans.00:02:04 - Controversies and SuccessOverview of Taylor"s famous fights and controversies and their impact on her career.00:03:04 - The Idea Behind the BookKevin explains the inspiration for his book on Taylor Swift.00:13:05 - Inner Compass and DriveExploration of Taylor"s determination and her "killer instinct."00:20:25 - The Kanye West IncidentAnalysis of the infamous VMA moment with Kanye West and its implications.00:34:14 - Collaboration and GrowthDiscussion on Taylor"s collaborations with producers and her evolution as an artist.00:39:34 - The Importance of RiskKevin shares insights on the importance of taking calculated risks in business.00:44:37 - Re-recording Old MusicDiscussion on Taylor"s strategy to re-record her old albums and its significance.00:48:34 - Antifragility ConceptKevin explains the concept of antifragility and how it applies to Taylor"s career.00:53:25 - Advice for FoundersKevin offers advice to startup founders based on insights from Taylor"s career.00:54:10 - Conclusion Resources & References 📖 There’s Nothing Like This: The Strategic Genius of Taylor Swift (Preorder)  Amazon Link Connect with Kevin Evers Instagram: @there_is_nothing_like_this LinkedIn: Kevin Evers Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon