79. Dipti Aggarwal, Executive Marketing Leader | ex-Founder

The Evolution of Marketing: AI, SEO & Influencers. In this episode, our host, Kaushik Bose, deep dives with Dipti Agarwal, a seasoned marketer with a track record in integrating strategy with creative and content. They delve into areas such as how to increase website visits, the power of branding, and the impact of AI on the marketing industry. Dipti offers insights on the transformation of SEO with AI and her entrepreneurial journey with Little Food Diary. She also shares her experiences working on numerous campaigns, including the award-winning Project Streedhan. Finally, the discussion sheds light on the changing dynamics of working with influencers in the social media landscape. Timestamps: 00:17 Increasing Website Visits: Strategies and Experiences 02:26 Project Streedhan: A Viral Campaign Success Story 04:53 The Reality of Viral Videos and Their Impact on Business 07:50 The Role of AI in Marketing and Job Security 11:24 Is SEO Dead? A Discussion on the Future of SEO 15:25 Entrepreneurial Journey: Founding Little Food Diary 17:56 The Evolution and Future of Influencer Marketing