#78 The Art of Never Giving Up with Mackenzie Burgoyne

Mackenzie is the founder of the fitness business Dubbel and in this episode, he shares his journey from soccer player to starting his own business during COVID. He discusses the importance of providing value and showcasing expertise on social media to grow a personal brand. Mackenzie also talks about the mental and physical challenges of running long distances and how they relate to running a business.  He emphasises the importance of goal setting, strategic thinking, and sustainability in both running and business. Mackenzie provides tips for organic social media growth and highlights the significance of self-care in maintaining a healthy work-life balance. Key takeaways from this episode:Providing value consistently on social media is key to growing a personal brand.Mental fortitude and resilience are crucial in both running and business.Goal setting and strategic thinking are important for success in running and business.Self-care, including alone time and quality time with loved ones, is essential for maintaining a healthy work-life balance. Tune in to hear about how Mackenzie recently ran the Cape-to-Cape in just 15 hours - breaking the current record for the trail. The distance is essentially three marathons back to back - nuts! You can find out more about Mackenzie on his Instagam. --------------------------- If you love this episode, please drop us a DM on Instagram @redplatypuscreative Feel free to take a screenshot of the episode and share it, along with why you loved it. Want to find out more about what we do? (Heads up - I"m a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.) You can check us out at www.redplatypuscreative.com Or book in a free call and let"s discuss we might be able to help you.