735: Why Your Short-Term Wins Might Be HURTING Your Long-Term Goals | James Hurman

What's the future of creativity in advertising—can AI replace the human touch in building memorable brands? In this episode of the Conquer Local Podcast, we’re joined by James Hurman, a leading figure in advertising and brand strategy. Throughout his career, James has won more than 50 awards for advertising effectiveness and was named the world’s number-one strategic planning director in 2013. He’s co-founded and scaled global brands like Tracksuit and AF Drinks, and founded the venture studio Previously Unavailable, helping startups create innovative products and scale successfully. James is also an accomplished author, with his latest book, Future Demand, offering insights into how startups can move beyond early adopters. He’s the mastermind behind multiple marketing effectiveness studies, including The Effectiveness Code and The B2B Effectiveness Code. Tune in as James shares his wealth of experience and wisdom on brand building, creative strategy, and how to succeed in today’s competitive market!  Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals. Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.