726: Using AB Testing and Segmentation to Improve Customer Lifetime Value | Valentin Radu

Do you want to turn customers into loyal fans who drive sustainable growth? Valentin Radu, a pioneer in Customer Value Optimization (CVO), is here to show you how. In this episode, we delve into the world of CVO with Valentin, the founder of Omniconvert, CVO Academy, and author of the acclaimed book, "The CLV Revolution." Valentin's passion for understanding and exceeding customer expectations has fueled his entrepreneurial journey. He's built four successful companies, including Omniconvert, a company trusted by retail giants like Avon and Patagonia to optimize their customer experiences. Tune in to discover the secrets of the CVO Methodology, a framework for achieving sustainable growth, along with how to leverage cutting-edge experimentation techniques to optimize customer lifetime value across all touchpoints. Learn actionable insights from Valentin's experience building and scaling multiple businesses. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals. Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.