711: The Value Sale: How to Simplify Your Message and Close More Deals | Ian Campbell

03 Apr 2024 • 23 min • EN
23 min
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Are you ready to unlock the secrets of proving ROI and winning more deals in the digital age? Join us as we dive deep with Ian Campbell, CEO of Nucleus Research and author of "The Value Sale: How to Prove ROI and Win More Deals." Ian spearheads the company's investigative research approach, product set, and overall corporate direction. Renowned for his expertise in technology ROI and TCO analysis, Ian is a sought-after speaker at both industry and business events. His insights have been featured in prestigious publications like the New York Times, the Wall Street Journal, and the Financial Times. Ian's influence also extends to academia, where he teaches an executive course at Babson College and is a guest lecturer at institutions such as Stanford University, MIT, and Harvard University. Join us as Ian shares his invaluable insights and expertise, providing actionable strategies to help businesses thrive in the digital age. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals. Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

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