‘The merger’ – SCA/SWM dissected, ex-Edelman CCO weighs in on redundancy crisis, and ChatGPT’s major move

2 October 2025 Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate. Last week, Mumbrella ran a story on the redundancy crisis that has struck the marketing and media sector in recent times. One of the leaders we spoke to, Edelman’s former chief client officer Amber di Scotto Perta, chatted with Hal about her experiences. Meanwhile, ChatGPT has a new buying feature in the US that allows users to purchase items directly from the bot’s answers. According to Celia Harding — the founder of language engine optimisation advisory agency Leoprd — the tool will shake the foundations of online shopping. Should brands be worried? Join Hal Crawford, Tim Burrowes, and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.