#655 - Taylor Palmer - Founder “Rope Swing Moab” Has Turned His Passion Into Multi Million Dollar Business

In this episode, Jimmy sits down with his close friend Taylor Palmer, founder of Rope Swing Moab—the crew behind the massive canyon rope swings that have become a rite of passage for We Are The They. Taylor shares how a desert hobby among buddies turned into a fully permitted operation, why Moab’s arches and canyons make these swings possible, and how rigorous safety (redundant systems, load cells, and 10x margins) transforms a terrifying idea into a life-changing experience. Beyond the adrenaline, Taylor explains the deeper side of the jump: intention, breakthrough, and brotherhood. From the hard lessons of earning permits with the BLM, to stories of people leaving addictions and grief on the cliff, to his own journey from welding grind to dream job—and even a quick surf trip with his daughter—this conversation is about courage, community, and building a life that actually fits.  00:00 Introduction 01:45 From Desert Hobby to Epic Canyon Swings 04:00 Safety, Rigging, and the Road to Becoming Permitted 10:00 Facing Fear and Finding Deeper Meaning in the Jump 18:00 We Are The They Moments & Personal Breakthroughs 26:00 Brotherhood, Feedback, and Growth 33:00 Balancing Ambition, Family, and Fulfillment 41:00 From Welding Work to Purpose and Freedom 49:00 Reflections on Courage, Purpose & Next Adventures 50:28 Outro