64% Never Escape Level Four | Nick Maggiulli on Climbing the Wealth Ladder

In this episode of Excess Returns, Matt Zeigler sits down with Nick Maggiulli — author of Just Keep Buying and his new book The Wealth Ladder. Nick shares his six-level framework for building wealth, why mobility between wealth levels is rarer than most people think, and how your financial strategy should evolve as your net worth grows. From grocery freedom to travel freedom, and from the risks of ego to the realities of taxes and investing at different stages, this conversation offers a practical guide to managing and growing wealth at any level. Topics Covered: The six levels of wealth and how to move between them “Grocery freedom,” “restaurant freedom,” and “travel freedom” Why moving down wealth levels is rare — and why moving up is harder than you think Strategies for Level 2: the role of education and income growth Strategies for Level 3: shifting focus to investing and compounding The importance of diversification, taxes, and risk management at higher levels How ego can derail wealth preservation Behavioral shifts needed when your portfolio outpaces your income The impact of interest rates, taxes, and spending habits on mobility Planning for unknown future liabilities Timestamps: 00:00 – Introduction to The Wealth Ladder framework 01:40 – Grocery freedom, restaurant freedom, and travel freedom 05:26 – Why moving down wealth levels is rare 09:20 – Strategies for moving from Level 2 to Level 3 15:35 – Shifting from income growth to investing focus 24:24 – Diversification and risk management in Level 4 33:20 – Ego as the most expensive thing some people own 39:15 – Interest rates, taxes, and spending across levels 46:00 – Planning for unknown future liabilities 50:45 – Wealth mobility across generations