636: Ilana Wechsler – Simple Google Ad Strategies That Actually Generate Photography Bookings

🎧 636: Ilana Wechsler — Simple Google Ad Strategies That Actually Generate Photography Bookings Ever feel like Google Ads are too confusing, too expensive, or just a waste of money? Ilana Wechsler of TeachTraffic.com is back to prove otherwise — and to show photographers exactly how to make ads work without wasting time or cash. With over $30 million in ad spend under her belt, Ilana breaks down what really matters — from choosing the right campaign type to knowing when it’s your ads (or your website) holding back bookings. In this episode, we unpack: • Why Google Ads still matter for local photographers (even with AI on the rise) • The trap of Performance Max campaigns — and smarter alternatives • Google vs Facebook: which really drives more bookings • The mindset shift that changes everything — from cost-per-click to cost-per-lead • A simple campaign setup that saves hours and consistently brings in quality enquiries If you’ve ever written off ads as “too hard,” this one will change your mind — and might just change how you get clients. The post 636: Ilana Wechsler – Simple Google Ad Strategies That Actually Generate Photography Bookings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.