615 - How to Use Twitter DMs to Book More B2B Sales Calls with Alex Peñuñuri

Why you should listenDiscover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreachLearn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targetingGet a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messages Most SaaS consultants rely on LinkedIn and email for outbound, but ignore one of the most untapped platforms: Twitter. In this episode, I sit down with Alex Peñuñuri, Co-owner of Drippy.ai, to uncover how Twitter is quietly outperforming traditional channels for tech consultants doing high-ticket outreach. We talk targeting, messaging, automation, and how to personalize at scale using AI. Whether you're getting fewer replies on cold email or worried about burning your LinkedIn account, Alex shares how Twitter can boost your outreach volume, trust, and booked calls—without adding risk. About Alex Peñuñuri Alex Peñuñuri is the co-owner of Drippi, a 7-figure Twitter/X outreach automation software that helps B2B companies land high-value clients through highly personalized outreach messages. Despite initially pursuing a legal career, Alex dropped out of law school to focus on building and growing Drippi - a bold move that paid off. In just two years, at only 24 years old, he has helped scale the company, serving 2,688+ businesses and driving over 1,100 sales calls since August 2024. He has built a loyal audience of 18,000 Twitter followers by demonstrating how more authentic, targeted engagement leads to real connections and real revenue. Under Alex’s leadership, Drippi has refined the art of outbound messaging, boasting a 40.19% free trial-to-paid conversion rate - a benchmark few SaaS companies achieve. Now, he shares his insights on outbound marketing, scaling remote teams, and building customer acquisition systems that work at scale through YouTube and X. Resources and LinksDrippi.aiAlex's LinkedIn profileAlex on X: @penunurialexDrippi’s YouTube Channel: @Drippi_ai Previous episode: 614 - I’ll Do the AI Homework So You Don’t Have ToCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources