602 Benny Rubin - Understanding Context Shifts in B2B Decision Making

29 Aug 2024 • 64 min • EN
64 min
00:00
01:04:21
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Discover how to effectively navigate the complexities of business communication and decision-making in today's fast-paced market. This episode delves into mastering the art of influencing decision-makers through strategic communication techniques. Key insights include understanding how to address common objections, the importance of maintaining simplicity in messaging, and the psychology behind buying decisions. Gain a unique perspective on how to create engaging conversations that resonate with executives and foster a willingness to consider new solutions.

From "B2B Digital Marketer"

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