$5K in 48 Hours: Turning Your Experience into a Service Offering with AI (Michael Himmelfarb)

GenX Escapees: this one’s your playbook. Michael Himmelfarb (multi-time guest and early Escapee OG) breaks down how to productize a fast, high-value, AI-enhanced consulting offer—think $5K in 48 hours—by letting AI handle the heavy lifting while you deliver the human superpowers clients actually pay for: judgment, creativity, prediction, and trust. We get into pricing, point solutions, and why your domain expertise beats “AI-only” every time. You’ll learn • Why buyers now demand crystal-clear outcomes (not squishy retainers). • The 20/80 model: let AI do the grunt work; you monetize the last mile. • How to turn pricing/product packaging into a repeatable, point-solution offer. • A hybrid delivery model (intake → AI analysis → live consult) that wins deals fast. • Where management consulting gets disrupted—and where GenXers win big. Guest Michael Himmelfarb — Pricing & product marketing strategist helping companies modernize pricing/packaging with AI-augmented consulting. Connect on LinkedIn and mention this episode for his 48-hour sprint details. Resources mentioned • Anthropic’s “automation vs. augmentation” idea (discussion) • Shout-out: Naveen Aggarwal (technical enablement/automation support) For GenX EscapeesGrab the Escapee Starter Kit: https://stan.store/thecorporateescapee Join Escapee Collective Plus: https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions  Work with Michael Want a $5K / 48-hour AI-augmented Pricing & Packaging Sprint (intake → analysis → live readout with actionable recommendations)? Reach out to Michael on LinkedIn and reference this episode. https://www.linkedin.com/in/michaelhimmelfarb/  Chapters • 00:00 Welcome back, OG Escapee + today’s focus • 01:29 From fractional CMO to pricing & packaging specialization • 03:53 The buyer shift: clarity, speed, and specific problems • 04:22 The 20/80 idea: what humans do that AI can’t • 07:40 Automation vs. augmentation (and why it matters) • 10:33 Hybrid delivery: standardized outputs + human judgment • 12:25 Human superpowers: creativity, prediction, empathy • 14:09 Beyond pricing: applying the model across functions • 15:45 Productized sprints → recurring revenue possibilities • 17:23 Big-firm disruption and the GenX advantage • 19:33 Learning curves, iteration, and avoiding “prompt pack” hype • 26:13 Focus, trade-offs, and building a simple offer • 30:28 Shout-outs & resources + workshop idea • 31:30 Michael’s ask + how to connect If this episode hit home Share it with a fellow GenX pro, leave a quick review, and DM Brett if you want the link to the free Starter Kit PDF or details on Michael’s sprint.