599 Avetis Ghazaryan - Cutting Through the Noise with Demand Generation Tactics

In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in the early stages of growth for technology companies. He emphasizes the need to cut through the noise by focusing on the buyer and creating momentum marketing strategies. Key points include the significance of high congregation moments, the challenges of brand and product awareness, and the importance of finding an edge in your messaging each quarter. Avetis also highlights the impact of digital changes on marketing effectiveness and the role of Yahoo and Google in the current landscape. This episode provides valuable insights for B2B marketers looking to enhance their demand generation tactics and drive growth in a competitive market.