597 - Growth Lessons: Balancing Partners, Inbound and Outbound with Scott Hollrah

Why you should listenScott Hollrah shares his 10-year journey scaling Venn Technology from referrals to a 35-person company, revealing a winning mix of partner relationships, inbound marketing, and their new outbound strategy.Discover the game-changing marketing hire that transformed their business and how giving up control allowed Scott to overcome the bottleneck of his own growth.Learn practical strategies for leveraging technology partnerships without being wholly dependent on them. These strategies can help you build trust, which can lead to higher close rates and industry recognition. As a tech consultant who's maximized your network, you're likely feeling the crunch from 2024 and wondering what else you can do to grow your business. In this episode, I talk with Scott Hollrah from Venn Technology, who shares how he's expanded beyond just referrals to build a thriving integration company. Whether you're struggling to break free from the referral ceiling or looking to diversify your lead sources, Scott's journey offers practical insights on building a marketing engine, strengthening partner relationships, and launching an effective outbound strategy. His company helps free finance and accounting professionals from tedious data tasks so they can "make it to their kid's soccer game" – and his growth approaches can help you break through your own barriers to scale. About Scott Hollrah Scott is the founder and CEO of Venn Technology and host of the podcast In the Thick of It. He has over 15 years of experience in the business technology industry, specializing in ERP, CRM, and accounting software solutioning. Scott founded Venn Technology in 2015 to help small and medium-sized businesses regain their time and sanity by building integrations between their more important business apps. Plus, the Venn team also implements and customizes all things Salesforce. Venn’s top priority: build solutions that free people to focus on what they’re best at.  Resources and LinksVenntechnology.comScott’s LinkedIn profileVenn Technology on LinkedInIn the Thick of It podcast on YouTubeVenn Technology’s YouTube channel: @venntechnologyVenn Technology on Instagram: @venntechnologyIn The Thick of It Podcast on Instagram: @inthethickofit_podcastPodcast: How I Built This Podcast: AcquiredPrevious episode: 596 - The Productivity System That's Adding Hours to Tech Consultants' DaysCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: <a href="https://www.youtube.com/@PaulHigginsMentoring" rel="noopener noreferrer"...