56: How Billion Dollar Brands Think About Marketing - Tyler Smith

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.   Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.   Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry. FOLLOW TYLER: LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/ TIMESTAMPS: 00:00 - Introduction of guest Tyler Smith 01:46 - Tyler discusses the beginning of his e-commerce career 04:00 - Transition from corporate sales to managing Facebook ads for local businesses 06:00 - Expansion of services to Amazon sellers and overcoming challenges 07:00 - Launching and failing with new product lines; learning from customer feedback 10:00 - Strategic discussions on market testing and product adjustments 18:00 - HyperIce products & development + marketing strategies 29:20 - Securing major sports league partnerships and endorsements 32:13 - Transitioning out of HyperIce, exiting Clovo 33:05 - Eddie's personal push into the food industry 38:00 - Personal reflections on career transitions and new initiatives 42:05 - FDA GRAS + science behind the product 48:35 - Securing the BAG for an upcoming project... 57:00 - The most important asset = YOUR TEAM 58:19 - Top three things that will grow your brand? 1:08:34 - Fortune Cookie Advice 1:12:25 - How to connect with Tyler! 1:14:00 - "Extended Cut," extra questions for Eddie...   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/