548: VAGUE DOESN'T CONVERT

If your product isn't selling, it might not be the product — it might be the way you're talking about it. In this episode, I'm walking you through two real-life examples from Facebook groups where the offer sounded impressive… but totally missed the mark. We're talking clarity, friction, and what actually makes someone hit "buy" — plus the one question you have to answer if you want your offer to land. This is the business truth that turns a lukewarm product into a viral one. Let's get into it. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 6:13 BUSINESS NUGGET: Starts at 9:46 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 547 – YOU HAVE A TRAFFIC PROBLEM EPISODE 538 – FROM KEYWORD CHAOS TO COURSE CLARITY EPISODE 498 – PRODUCTIVITY MAPPING, HIRING & DEALING WITH SICKNESS EPISODE 448 – DOING HARD THINGS IN BUSINESS EPISODE 398 – WAYS TO GET FREE LEADS EPISODE 348 – CREATING INTENTION IN YOUR BUSINESS EPISODE 298 – WHY YOUR BUSINESS NEEDS TO BE OVERSUBSCRIBED EPISODE 248 – PILLAR SERIES: PROMOTING GREAT CONTENT EPISODE 198 – SEO TIPS FOR CREATIVES EPISODE 148 – SQUIRREL MOMENTS THAT ARE BENEFICIAL FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative