#53 Chosen Families & Breaking Asian Stereotypes with Louis Lee

For this episode, guest Louis Lee joins us. Louis is the chief creative officer and co-founder of Bellweather, a strategy-led creative agency that specializes in transforming legacy brands in the non-profit healthcare and travel sector. Louis is passionate about helping brands thrive in an ever-changing landscape, particularly by expanding and diversifying audiences, including women, people of color, and Gen Z. In this episode, we chat about: Overcoming childhood challenges while living in an Asian household Navigating family dynamics as a queer couple Breaking away from limiting Asian stereotypes Analyzing the root of Asian stereotypes in America Being a minority in corporate spaces Leaning into supportive family and friends You can find our guest at: Instagram: @bellweatheragency Website: bellweather.agency X: @louisklee You can follow me at: Instagram: @stevenwakabayashi YouTube: @stevenwakabayashi Subscribe to my weekly newsletter: yellowglitterpodcast.substack.com  Visit our website yellowglitterpodcast.com