52. How to Build a Thriving Online Community with Social Media with Andréa Jones

Do you find content creation for social media challenging? Do you worry that if you share too much value on social media, then people won’t need your business or membership? That’s a totally common fear and limiting belief that many business owners have. Whether you’re “throwing spaghetti at the wall” with your content, or not sharing because you worry about people thinking “why buy the cow when you can get the milk for free,” there are better options out there. My guest today was using social media before using social media was cool, and now she has a thriving membership teaching entrepreneurs social media strategy. Today she’s going to share some of that social media strategy with us! In this episode, I talk to Andréa Jones about creating themes in your membership and shaping your social media presence around those themes, how to make sure that your members get value even if you’re providing information freely on social media, and how to effectively use your social media analytics without getting intimidated. In this episode, you’ll also hear:the incredible story of how Andréa met her husband and started her businessan example of really successfully using a word of the year in your businesswhy planning your social media around your membership content makes content planning so much easier and creates a cohesiveness to your businesshow this method of planning limits decision fatiguewhy accountability and easability are crucial in making your membership worthwhile despite your social media presenceone thing you can do right now to improve your social media and make it more meaningfulwhy hidden metrics are more important than vanity metrics Thank you for listening! Meet Andrea: Andréa Jones is a mom of an adorable 1-year old girl and the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. If you"re ready for a light-on-your-feet approach to social media (no heavy lifting required), then reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram. Connect with Andrea: TikTok Instagram Facebook Twitter LinkedIn YouTube You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most. Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap Connect with Tab: www.presentprofitablemom.com www.instagram.com/presentprofitablemom Free Masterclass: www.presentprofitablemom.com/msm-masterclass Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club