5 Mistakes Business Owners Make When Launching a Podcast

Most podcast launches start with excitement… and end in exhaustion. The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not.  A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day. Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it’s probably still one of these. In this episode of The More Profitable Podcast, we’re digging into each one and showing you how to build a podcast that actually works for your business instead of draining it. 4:00 – Why launching without a business goal makes podcasting feel pointless 14:58 – The difference between buying new gear and having a real strategy 17:45 – How survival mode turns your podcast into a weekly chore 23:02 – The real reason your show feels invisible (and it’s not a lack of content) 26:42 – Why even a well-built podcast won’t deliver overnight Mentioned in 5 Mistakes Business Owners Make When Launching a Podcast: Subscribe to The Podcast Newsroom Why Strategy Will Always Outperform Fancy Equipment The Podcast Launch Accelerator Your Podcast Shouldn’t Be a Struggle—It Should Be a Sales Asset The Profitable Podcast Launch Accelerator helps you launch your podcast with a plan, with purpose, and with a clear path to ROI. Inside, we build your first season, your content strategy, and your launch plan—all so your podcast actually drives sales. Click here to learn more and grab your spot.  Send us a text Support the show