#497 - Craig Murphy - Website Design

Website Design agency "ALT Agency" was founded by Craig Murphy in 2005 and has grown to a team of 16, and is poised for significant expansion. In this podcast, we explore website design and what to consider in the age of AI.Summary of PodcastKey TakeawaysCraig, a neurodiverse founder with autism, has successfully built the agency by leveraging his strengths and adapting his leadership styleThe web design industry is evolving with AI, requiring agencies to educate clients and adapt strategies for brand building and search optimization ALT Agency Background and GrowthFounded by Craig Murphy in 2005-2006Currently has 16 team members, recently added 5 new hiresExpanding business development, development, design, paid media, and SEO teamsShifted from a Microsoft-style company culture to a more diverse team with varied personalities Web Design Industry EvolutionShift from in-person meetings to efficient Zoom calls post-COVIDIncreased focus on ROI, lead generation, and conversion optimizationGrowing importance of AI in search and content creationNeed for educating clients on AI's impact on web presence ALT Agency's Unique Selling PointsThree pledges: on budget, on time, and client satisfaction guaranteeMoney-back guarantee if clients are unsatisfied with designsFocus on high-end, luxury feel in their own website redesignStrong project management process to ensure client satisfaction Craig's Leadership JourneyRecently diagnosed with autism, which has influenced his approach to businessNaturally gifted in coding and project managementLearned to delegate responsibilities and trust team membersWorking with an executive director to structure the business for growth Client Base and ServicesMix of local Birmingham clients for smaller projectsNational clients for larger e-commerce and maintenance projectsSpecialising in web design, development, and digital marketing services Future Growth and StrategiesInvesting in team expansion ahead of anticipated growthFocusing on brand building through podcasts and media appearancesExploring AI-driven solutions for web design and customer interaction  The Next 100 Days Podcast Co-HostsGraham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at <a href="http://www.kevinappleby.com/"...