#491 - Katrena Friel - Personal Brand Development

Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.Summary of the PodcastKey TakeawaysKatrena offers a unique 12-month coaching program with unlimited access, focusing on building personal brand businessesHer approach includes creating multiple income streams (book, speaking, training, coaching, facilitation, consulting) for clientsKatrena emphasizes the importance of addressing psychological barriers and balancing masculine/feminine energies in entrepreneurshipThe podcast hosts reflect on the value of personal branding through podcasting vs. book writing Katrena's Coaching Approach12-month program with unlimited access for clientsFocuses on deep, meaningful relationships rather than arm's-length coachingMaximum of 20 clients per year, with groups of 5 active at a timeFirst 90 days involve heavy lifting: building assets (book, website, brand, signature program, social media)Combines business strategy with therapeutic coaching to address psychological barriers Personal Brand Business DevelopmentCreates 7 streams of income for clients: book, speaking, training, coaching, mentoring, facilitation, consultingWrites the client's book in 7-30 days, based on a two-day kickoff sessionBuilds website, brand, and signature program (valued at $5k-$20k)Targets both career transitioners (often 50+ years old) and young entrepreneurs Therapeutic Coaching ElementsAddresses introvert vs. extrovert challengesBalances masculine and feminine energiesTackles limiting beliefs from childhood experiencesUses a light trance state to access the unconscious mind for rapid change Public Speaking and TED TalksKatrena prefers a free-flowing, channeled speaking styleFound TED Talk format too restrictive and memorization-heavyTrains clients to speak confidently without scripts or extensive memorization Podcast vs. Book for Personal BrandingHosts reflect on podcasting as a potentially quicker route to personal brandingPodcasts offer exposure to new audiences and showcase a personality more easilyBooks are still valuable as "expensive business cards" and confidence-builders The Next 100 Days Podcast Co-HostsGraham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net/" rel="noopener noreferrer"...