#484 - Chris Brisson - Texting

Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.Summary of the PodcastKey TakeawaysSalesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversationsSMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone callsEthical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationshipsSalesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone SMS as a Business Communication ChannelSMS is becoming increasingly important as email deliverability declines and fewer people answer phone callsText messaging offers a "clean" channel with high open and engagement ratesBusinesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals Salesmsg Platform FeaturesIntegrates with major CRMs like HubSpot, Salesforce, and PipedriveAllows businesses to send/receive texts from computers, not personal phonesOffers automation capabilities for immediate response to web form submissionsProvides AI agents that can conduct human-like conversations using brand voice Compliance and Best PracticesExplicit opt-ins are required; cannot text old lists without new permissionBusinesses must get approved to send text messages, ensuring legitimacyBest to use SMS as a channel to move customers to the next stage in the funnel, not for hard sellingKeep messages simple, personal, and natural - avoid long, marketing-heavy texts Use Cases and ROIEvent speakers using SMS for lead capture (e.g., "Text 'slides' to this number")Appointment reminders and delivery notificationsSales follow-ups and meeting schedulingCustomer support and engagement Pricing and Volume Considerations$49 per 1000 credits (1 credit = 1 text message sent)Costs can add up with conversational use, but ROI often justifies expenseStart with smaller plans and scale up as needed Next StepsExplore Salesmsg integration possibilities with existing CRM systemsReview current opt-in processes to ensure SMS complianceConsider testing SMS for upcoming events or campaigns to gauge effectivenessEvaluate potential ROI of SMS marketing compared to other channels  The Next 100 Days Podcast Co-HostsGraham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of <a href="https://www.growcfo.net/" rel="noopener noreferrer"...