# 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call   ► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share:    👉 Marketing can't generate revenue, only the ability to generate revenue.  👉 Ensuring your product fits the market  👉 Marketing should be measured on market impact , not sales output.  👉 Don’t let people get in the way of your success.  👉 The end goal isn’t to get leads, it’s to get a shtload of money!    🔗  Clark Barron   👉 BB2B Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you like this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================