444 :: Why Most Sales Strategies Fail—And How to Fix Yours: Exclusive Audiobook Sneak Peek Inside The Air Raid Sales Offense

Exclusive excerpt from Bradley Hartmann’s new book, The Air Raid Sales Offense—a sales philosophy based on simplicity, fearlessness, optimism, and fun. It draws parallels between the innovative Air Raid football offense and a new approach to sales that makes it easier for customers to buy. Hartmann shares his personal story and passion for the topic, introducing a system to help sales teams deliver value first and make the sales process enjoyable for both buyers and sellers. With the focus on value delivery and the story about football, this excerpt is applicable well beyond just sales      This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.