443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies. Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.  In this episode she shares:How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordingly Highlights include: 0:00 – Introduction to Whitney Gates 8:17 – Launching Wondry  11:20 – Defining Wondry’s category: wine vs. cocktail hybrid 15:00 – Investing in the business 18:40 – Door-to-door sales and proof of concept 31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban 34:00 – Becoming profitable and managing costs as you scale 41:00 – Tips for entrepreneurs  Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeWondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine Hosted on Acast. See acast.com/privacy for more information.