#424 Why content creation might be the next frontier for clinical impact: Oscar Ferguson from Deaku

In this week’s episode, James is joined by Oscar Ferguson, co-founder of Deaku. Oscar is a doctor-turned-founder and award-winning creator and content strategist on a mission to make every creator’s life better. Deaku are building a connected workspace where creators, marketers, and production teams plan, collaborate, and grow - all in one place. Connect with Oscar: https://www.linkedin.com/in/dr-oscar-ferguson/ Learn more: https://www.deaku.app/home Apply to be a guest: www.thehealthtechpodcast.com Subscribe to Healthtech Pigeon 🐦: www.healthtechpigeon.com Get in touch with James: www.jamessomauroo.com Chapters 00:00 Introduction to Health Tech and Creator Economy 05:59 The Value of Long-Form vs Short-Form Content 11:53 The Emotional Toll of Medical Practice 18:03 The Decision to Leave Medicine 21:12 Building a New Career in Health Tech 32:55 The Importance of Networking and Mentorship 35:12 Learning from Failure in the Real World 36:02 Creating Impactful Health Content 41:12 Building a Community for Content Creators 48:05 Innovating in the Creator Economy 56:26 The Future of AI in Content Creation 59:17 The Value of Human-Made Content 01:00:03 AI in Video Generation: Gimmick or Utility? 01:04:51 Misinformation and Responsibility in Health Content 01:06:40 The Purpose of Content Creation 01:17:11 The Dream of Content Creation 01:19:08 Creative Fulfillment in Content Creation 01:20:26 Building Community with Deaku 01:27:36 Connecting with the Creator Community