416: Be the “Go-To” Expert with Jeff Crilley

You’ve heard it here repeatedly: “You can’t be a secret and a success.” Getting yourself out there in the world in front of your audience is the key to success for your coaching business. Today’s show covers expert tips around your message, taking advantage of speaking opportunities, and upping your PR game. Join us to learn more! Jeff Crilley left the world of news reporting to start the country’s first all-journalist PR firm. As the founder and CEO of Real News PR, Jeff is an expert in getting in front of people with your message, and he regularly appears on numerous media outlets. This award-winning reporter and podcaster has dedicated his career to helping small business owners, and his top-notch team of journalists and marketing experts help clients build brand awareness that makes an impact.  Show Highlights:Speaking opens up other opportunities for you to shine: “If you want to get yourself ‘out there,’ you have to speak.”The structure of a great speech is “Haagen Dazs and Broccoli.”Endearing yourself to your audienceGetting on the news is as easy as “catching the wave,” learning when to pounce, and making yourself relevant.Jeff’s “Slow News Day” theory—how to make it work for youThe biggest mistakes people make in PR:Spotlighting the messenger instead of the messageUnderestimating the value of praise and flatteryJeff’s perspective on the influence of podcasting and monetization opportunitiesShowing value and being of service Resources: Connect with Meg Explore the STaR Coach Community and see what’s available there for you! Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.  Explore past episodes and other resources at www.STaRcoachshow.com.   Connect with Jeff Crilley and Real News PR Website (Get Jeff’s free ebook!) podcasting studios LinkedIn Facebook