403 - Author Jim Fredrick on His New Book "Opening Weekend,” An Insider's Look at the Challenges of Movie Marketing, and Cracking the Code of Successful Film Campaigns

Hello, Hello! In this episode, veteran Hollywood marketing executive Jim Fredrick shares his fascinating journey from shipping clerk to top trailer editor and marketing strategist. He provides a behind-the-scenes look at the high-stakes world of promoting both blockbuster and independent films, offering invaluable insights for aspiring filmmakers. Fredrick also discusses his new book Opening Weekend, which provides a backstage pass to the marketing strategies behind both box office hits and flops. We also talk about: The pressure of marketing $200 million films vs. $2 million filmsThe role of data, research, and creative intuition in marketing decisionsThe evolution of movie trailers and the importance of musicDesigning effective movie posters, especially for independent filmsThe value of authenticity and following your passions in career developmentAll new Audience PollsAll new Things We Should KnowAn all new Filmmaker Q&A Products, software, websites, people or places mentioned: - Jim Fredrick's book "Opening Weekend" - Interlink Trailers - Castle Rock Films - WarnerBros. - Sony Screen Gems - Chapman University - The Perfect Storm - The Patriot - The Color Purple - Eyes Wide Shut - Shawshank Redemption - Kraven the Hunter - LEGO - Adult Interference (movie) - Harry Potter Franchise - Drew Struzan (poster artist) - Nils Granlund (advertising manager) - The Winter Garden Theater - The Pleasure Seekers (Broadway musical) - Rip-O-Matic Trailers - Jim Fredrick's website - Cotton Bureau - Apple Podcasts - Spotify - YouTube We are humbled to have a community of creatives who care deeply about our work. And your support makes our work possible. Every subscriber, rating, and review matters.  So, if you like what we're doing, please consider subscribing, rating, or giving us a review. Cheers, and best of luck on your filmmaking journey. #MAKEIT All Links: https://beacons.ai/themakeitpodcast Subscribe to our newsletter at www.bonsai.film/subscribe Support this podcast at — https://redcircle.com/the-make-it-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy