4 Copywriting Techniques Every Good Storyteller Already Knows by Will Hoekenga with Goins Writer

05 Dec 2025 • 7 min • EN
7 min
00:00
07:39
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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1892: Will Hoekenga shares four foundational copywriting techniques that every storyteller can use to write with more clarity, discipline, and impact. From replacing creative blocks with deadlines to gathering specific details and ideas in a swipe file, these practical strategies help writers consistently produce compelling work. Read along with the original article(s) here: https://goinswriter.com/copywriting/ Quotes to ponder: "Need to get more curious about life? Ask questions. Listen closely. Dig deep beneath the surface of everyday life." "Never underestimate the power of a well-researched story." "There's a lot to be learned from copywriting." Episode references: Writing Tools by Roy Peter Clark: https://www.amazon.com/Writing-Tools-Essential-Strategies-Writer/dp/0316014990 Life of Pi by Yann Martel: https://www.amazon.com/Life-Pi-Yann-Martel/dp/0156027321 The Art of Work by Jeff Goins: https://www.amazon.com/Art-Work-Written-Called-Work/dp/0718022076 Real Artists Don't Starve by Jeff Goins: https://www.amazon.com/Real-Artists-Dont-Starve-Creative/dp/0718086260  

From "Optimal Work Daily - Career, Productivity and Entrepreneurship"

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