397 Tara Anderson: Redefining Business as a Force for Good

My guest this week is Tara Anderson - CEO of Social Traders, a leader who is helping reshape business so that purpose and profit go hand in hand. At Social Traders, Tara works to build a thriving social enterprise sector, and supports traditional businesses to embed social value through social procurement and ESG practices. She brings international experience across social enterprise, charities, social innovation and for-purpose intermediaries in the UK, Europe and Australia. Her career spans strategy, business development, innovation, marketing, impact, and cross-sector collaboration. She’s designed and implemented organisation-wide strategies for growth and diversification, and repositioned brands to deliver greater societal benefit. This conversation with Tara also kicks off our new Short Takes on Purpose series, created in collaboration with Social Traders, where each fortnight we’ll explore powerful ideas and practical insights from leaders driving impact through business. In this episode, we explore Tara’s journey into the for-purpose sector, how Social Traders is making impact through business, and what it takes to lead with both heart and strategy in a world demanding more ethical, equitable models of enterprise. 🔗 Explore more from Tara's work here:  https://www.socialtraders.com.au/ Growing Your Business and Impact Talk to us today about how we can grow your capacity to level up your business and impact with our fully trained and managed outsourced marketing solutions - delivered by our digital heroes armed with good strategy, the latest tech and big smiles.  Learn more at humansofpurpose.com Promotional Partnerships Like what we are serving up on Humans of Purpose? Our promotional campaigns have delivered great marketing and sales outcomes and ROI for our partners to date.  Whether you're seeking a 1-month, 2-month or season sponsorship, follow the flow below to become a partner before we run out of our remaining promotional slots.  Click Here to learn more about collaborating on a custom campaign package. Ready to partner? Just complete this short Partner Enquiry Form and we'll be in touch. Gold Membership Want a premium listening experience that directly supports us to keep making the podcast?  Join current members Michael, Pravati, Noel, Kathy, Andrew 1, Andrew 2, Chris, Nikki, Margaret, Ben, Misha, Sarah and Geoff and enjoy our range of member benefits:  Premium dedicated podcast feed Removal of all three ads per episode Early access to all episodes Full transcripts of all episodes Brokered intros to all podcast guests Ask me anything page access To take up this great offer, just head to our Gold Member page today. CREDITS Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.