393. Uncovering the Secrets to Successful Sponsorships with Justin Moore

In this episode, Lindsay welcomes Justin Moore, an expert in influencer marketing and sponsorships, onto the podcast. Justin shares his journey from helping his wife's YouTube channel grow into a profitable venture, to founding an influencer marketing agency. He reveals key strategies from his book 'Sponsor Magnet,' including his ROPE pitching method, transitioning from affiliate marketing to paid sponsorships, and the importance of contracts. Justin and Lindsay dive into actionable advice for both new and seasoned creators on crafting effective pitches, pricing, and maintaining long-term brand relationships. They discuss Justin's daily routines, favorite books, and his travel bucket list, offering listeners a blend of professional insights and personal anecdotes. 00:00 Welcome and Introduction 00:20 Justin Moore's Journey into YouTube 01:35 First Paid Collaboration 02:46 The Birth of an Influencer Marketing Agency 03:08 Introducing 'Sponsor Magnet' 04:29 The Impact of COVID and Shifting Focus 06:33 The Philosophy Behind Writing the Book 09:12 Effective Pitching Strategies 13:39 Real-Life Pitch Example 16:02 Researching Brands for Effective Pitches 20:11 Affiliate Marketing Insights 20:31 The Reality of Affiliate Marketing 21:54 Hybrid Compensation Models 23:42 Educating Brands and Creators 27:18 The Importance of Feedback 30:46 Finding Sponsors with a Small Audience 36:58 The Value of Contracts 40:13 Personal Insights and Routines 42:43 Conclusion and Contact Information Connect with Justin: https://www.sponsormagnet.com Grab his book: https://amzn.to/3RdqBJZ Connect with Lindsay: Join the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @lindsaydollinger on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!