39. How Fitness Pros Can Support Clients with Irregular Work Shifts

Lori Oliver, Co-Founder & CEO of The Inactive Company, a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep. She has spent over 25 years as a veteran in brand and product building, driving business for corporate, consulting, and entrepreneurial companies from global to grassroots. Jill MacRae is a marketing executive with over 25 years of experience in building businesses and brands across B2B, B2C, and non-profit sectors. She is the founder and principal of JMACRAE GROUP, a boutique consulting firm that advises and collaborates with companies to formulate and implement strategic initiatives for growth and sustainability. Additionally, she is a co-founder of The Inactive Company, a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep. Lori and Jill's Links: https://inactiveco.com/ Learn More about Dr. Darian: Website: https://doctordarianparker.com/ LinkedIn: https://www.linkedin.com/in/darianparker/ Dr. Darian's Affiliates: Relax the Back Relax The Back® embraces a holistic approach for a healthier lifestyle grounded in 40 years of proven expertise. Live wellness is our commitment to helping you transform your routine, your space, and your life, with solutions that elevate your physical and mental well-being. Use this link: Relax the Back level up your well being. Blumaka Run better. Move smarter. Save 20%. Blumaka insoles are built for performance and sustainability, offering elite-level cushioning, grip, and durability with up to 85% recycled foam. Use code FSF20 for 20% off: https://blumakastore.myshopify.com/discount/FSF20 Stick Mobility Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this Link or copy to your browser https://stickmobility.com/darian-parker and use the discount code: 1CEC828F154 to get 10% off of your purchase. Hyperice Grab your Hyperice gear and get 10% off using my affiliate link: https://tidd.ly/4noSOfW From percussion to compression, elevate your recovery