389 Jeanette Bennett: Dating Your Dream and the Art of the Reframe

It’s often fascinating to pinpoint when someone received the first inkling of what their eventual career would be. For many, of course—thinking of all the kids who grew up wanting to be professional athletes, movie stars, astronauts, or firemen—their idealized career path often follows a long and winding road of self-discovery, full of detours and roadblocks that transport them to an eventual destination that was not on their original radar. But what if you could date your dream? Get some firsthand experience in your supposed career of choice? Would you remain totally enamored with the opportunity and steadily move toward further engagement? Or, would you, like Seinfeld’s neurotic George Costanza, break things off with a nonchalant, “It’s not you, it’s me”? Today’s guest, Jeanette Bennett, CEO and founding editor of Utah Valley Magazine and Bennett Communications, had that revelatory experience while working as a camera operator at an Idaho TV station when she was in high school. It turned out to trigger the first of many career reframes for this talented entrepreneur and storyteller.