382. What It Takes to Build a $100M Legal Business

You don’t scale by working harder. You scale by thinking bigger and leading better. In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry. Here’s what you’ll learn: Why most law firms stall out at seven figures (and how to break through) How to make the leap from “comfortable” to category leader What it takes to build and recruit a high-performance team that scales with you If you want to build something truly meaningful, this episode is your roadmap to what’s next. ---- Show Notes: 02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth   05:07 — Why small, “attainable” goals won’t build a $100M firm   06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts   14:09 — What separates firms that stall at 7 figures from those that scale   22:01 — How to recruit top talent and build a team that scales   24:11 — The Streaming Stack strategy that puts your firm on every screen   35:04 — The long-term ROI of brand building vs. short-term lead gen  ---- Links & Resources: Personal Injury Mindset Podcast Man’s Search for Meaning by Viktor Frankl The Sport of Business by Mark CubanRipplingPeloton Tread ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 294. The Blueprint to Law Firm Expansion 296. Creating a Competitive Edge: Lessons in Legal Leadership 380. The Real Reason Clients Choose One Lawyer Over Another