380 - Walkthrough of my 15k website proposal (real world paid example)

Here"s a walk through of one of my real world, paid 15k web design proposals. I walk you through what I included, how I structured it and the 3 keys I recommend that every web design proposal have. This audio is taken from a recent video I posted on my YouTube channel so I highly recommend checking out the video version if you"d like to see all the visuals! ⏯️ Watch the video version here And you share your thoughts, feedback and questions at the show notes for this one which will be at joshhall.co/380 Quick tips: Web proposals don"t need to be complex PDF brochures to be effective—they need to clearly communicate goals, deliverables, and pricing to help clients make decisions quickly. • Website proposals should focus on three key elements: goals and expected results, a simple outline of deliverables, and clear costs presented as investments • The most effective proposals are scannable documents of 2-3 pages, not 20-page brochures that overwhelm clients • Include 10-15 high-level deliverables rather than an exhaustive checklist of every task you"ll perform • Separate core website development from add-on services like SEO boosts or e-commerce functionality to create clear line items • Consider your proposal"s audience—often they need to share it with CEOs or boards who need to quickly understand what they"re approving • Real examples of successful proposals show consistent structure across different project sizes, from $4,000 to $15,000 • Payment schedules should be clearly outlined with 50% upfront for smaller projects or 30/30/40 splits for larger ones