376 | To Sell Sustainability, Don't Talk About Sustainability with Josh Dorfman

Bio: Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool, a media company covering real-world climate solutions that cut carbon, increase profits, and enhance modern life. Josh was previously the co-founder and CEO of Plantd, a carbon-negative building materials manufacturer, which was named to Fast Company’s list of the World’s Most Innovative Companies in 2024. He has founded two modern design sustainable furniture companies, directed Vine.com, an Amazon e-commerce business specializing in natural and organic products, and served as the CEO of The Collider, the nation’s first innovation center for climate resilience and adaptation. Additionally, Josh was previously known as The Lazy Environmentalist, a media brand he developed into an award-winning television series on Sundance Channel, a daily radio show on SiriusXM, and two popular books.  His work has been featured in The Wall Street Journal, The New York Times, Forbes, TechCrunch, Fast Company, and Reuters. Josh has also made regular appearances on national television and radio programs, including Morning Joe, Fox & Friends, and NPR’s All Things Considered, and is the only guest to ever ride a bike onto The Martha Stewart Show. This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business. Resources mentioned in this episode include: Plantd site Supercool podcast Bender Innovation site Yaupon Brothers Tea site Josh Dorfman on LinkedIn Paul's Strategy Sessions Pitch an Awarepreneurs episode