#374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built

Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic.  As a partner at Culture, a next-generation venture incubator, Krish helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach.  Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Topics (00:00:00) - Intro (00:03:39) - What is a brand? (00:08:22) - What happens in our brains when we react to a brand? (00:15:34) - Influencer marketing fragility (00:17:21) - Where do people get branding wrong? (00:21:14) - Who should weigh in on brand design? (00:25:18) - The 1-9-90 concept (00:28:37) - Elon vs. Buffet (00:31:30) - CEO Branding + Mark Zuckerberg (00:38:08) - What does working with you look like? (00:42:26) - Everything is solvable (00:44:27) - Where does the most waste happen in the process? (00:45:59) - AI (00:47:21) - The Gift Registry (00:51:27) - Vitamin Water (00:53:05) - Amazon (00:54:26) - Rebranding Mr. Cooper (00:59:13) - Familiar is Failure (01:01:16) - Revelations, not observations (01:05:23) - actions, not ads Links Krish on X - https://x.com/krishmenon Angry Gods - https://www.angrygods.com/ Naming Norman on Chat GPT Wisdm on IG - https://www.instagram.com/wisdm/ Zachirific on TikTok - https://www.tiktok.com/@zachirific Support our Sponsors Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts