372 The Power of Company Culture: How Any Business Can Build a Culture that Improves Productivity, Performance and Profits with Chris Dyer

Culture is often cited as a competitive advantage, yet many leaders fail to shape it with intention. In this episode of Partnering Leadership, Mahan Tavakoli sits down with Chris Dyer, a globally recognized company culture expert and the author of The Power of Company Culture. With years of hands-on experience advising leaders on how to build high-performance organizations, Chris shares why most leaders think they have a great culture—until cracks begin to show. Many executives believe culture is about mission statements, values, and engagement surveys—but Chris breaks down why it’s really about what leadership tolerates, ignores, and reinforces on a daily basis. Through sharp insights and real-world examples, he reveals the biggest blind spots CEOs and leadership teams have when it comes to culture and why those blind spots can lead to disengaged employees, stalled innovation, and underperformance. Rather than offering theoretical concepts, Chris lays out practical, high-impact shifts that any leader can implement—starting with transparency, accountability, and a relentless focus on amplifying what’s working instead of constantly fixing what’s broken. He also challenges leaders to rethink how they approach mistakes, talent retention, and performance management, emphasizing that protecting top performers is just as critical—if not more—than managing struggling employees. This conversation is packed with actionable leadership insights that go beyond culture as a buzzword and get into how leaders can build workplaces that drive engagement, innovation, and results. Whether you"re leading a fast-growing company or steering an established organization through transformation, this episode will leave you with immediately applicable strategies to strengthen your leadership and build a culture that delivers. Actionable Takeaways from This Episode: The biggest culture myth leaders believe—and why it’s costing their organizations talent, engagement, and innovation.Why culture isn’t defined by what leaders say—but by what they tolerate, reinforce, and ignore.The 1% culture shift that compounds into massive organizational change—and why most leaders overlook it.How transparency can be a leadership superpower—and why withholding information creates disengaged teams.The accountability mistake that erodes culture—and what great leaders do differently.Why most organizations spend too much time fixing underperformers—and how to build a culture that protects and empowers top performers.The difference between a mistake and an error—and why knowing this distinction is essential for driving innovation.How the best cultures don’t happen by accident—and the leadership habits that create lasting impact.What leaders should focus on instead of “fixing” culture—and how to measure real progress.A simple but powerful reflection every CEO and executive team should ask themselves about their culture. Connect with Chris Dyer Chris Dyer Website  Chris Dyer LinkedIn  Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website