361 - Email and Content Marketing for Web Designers in 2025 with Michelle Martello

No better way to kick off the year than to plan some new marketing strategies to get more leads and convert more clients, right? I honestly believe email marketing – along with some focused forms of content marketing – will be a HUGE differentiator for web designers who choose to go this route. Which is why I’m a big proponent and supporter of it. After all…as Abe Lincoln once wisely said “He who sendeth the email gets thine customer.” Now, you know I’m not going to just tell you to go “do something” without giving you a roadmap and some solid tips to help implement so, I’m thrilled to have copywriter, digital strategist and award-winning designer Michelle Martello on the podcast to share about all of that and more. Things we cover include:How to create your “content goldmine” for social, blog, newsletter and podcast contentThe power of having a newsletter in 2025How often to send emails and/or post on social mediaWhen content should be brief vs long formHow – coincidently or not – those who send more emails make more money And a whole lot more! Michelle’s resume includes working with MTV, the National Park Service, Marie Forleo and more so she is truly an industry expert with years of experience backing her. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/361 When you join Web Designer Pro™ (on any tier) you'll get instant access to the new private audio course feeds for:Web Design Business CourseMaintenance Plan CourseScale Your Way Course Join Web Designer Pro™ and enjoy instant access to these courses in audio format along with the full courses inside Pro!