360 - Loren Castle, Sweet Loren's: How I Turned Being "Unemployable" Into a Cookie Empire

“...this is my lifestyle right like eating clean is my lifestyle like enjoying every day is my lifestyle so I'm just trying to be me and and be real and show the things that I've just learned, you know, that I've been obsessed with and learned over the years and turn it into something that really brings joy to other people.” What happens when you take a personal struggle, a deep passion, and a refusal to settle—and turn it into a business that changes an entire industry? In this episode of The Entreprenistas Podcast, we sit down with Loren Castle, founder of Sweet Loren’s, the better-for-you, allergy-friendly baking brand now sold in over 35,000 stores nationwide. Loren opens up about her journey from battling Hodgkin’s lymphoma in her early twenties to discovering the power of food, and ultimately creating a company that makes healthier eating accessible and delicious. She shares the early hustle of pitching Whole Foods with nothing but homemade cookies and determination, the lessons she learned scaling her brand from a kitchen recipe to a national business, and why purpose and passion are the keys to resilience in entrepreneurship. What we talked about:Taking the First Steps [7:55]Taking THE Meeting [15:59]Finding Your Mentors [26:07]Launching a New Product [35:50]Finding DATA [46:02] Connect with Loren:SweetLorens Instagram LinkedIn Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.