353 Brandon Birkmeyer - Secrets to Personal Branding Success

📺 Watch & Subscribe on YouTube In this episode, I speak with Brandon Birkmeyer, the host of the Brands on Brands podcast and author of "Front and Center Leadership." We dive into the serendipitous way we connected through mutual friends and podcasting events, and how those late-night conversations at conferences often spark the best ideas. Brandon shares his journey from corporate life to becoming a podcast host and author, emphasizing the importance of building a personal brand and the value of genuine relationships in the podcasting community. Brandon opens up about his transition from a corporate career to entrepreneurship, highlighting the challenges and rewards of taking control of his own narrative. We discuss the process of writing his book, the significance of personal branding, and the strategies he uses to secure speaking engagements. Brandon's insights into networking, content creation, and the power of taking initiative are not only inspiring but also practical for anyone looking to make a similar leap. This conversation is packed with valuable lessons and personal anecdotes that will resonate with anyone interested in personal growth and professional development.Episode Sponsor FullCast – https://fullcast.co/Key Takeaways 0:00 Intro 2:37 Transition from Door-to-Door Sales to Podcasting 4:00 Brandon's Podcasting Journey 6:32 The Impact of Interviews on Content Creation 8:24 The Power of Structured Brainstorming 13:00 Travis Chappell's Impact on Personal Branding 14:19 Realizing the Importance of Networking 15:39 Building Authority and Credibility 18:54 The Struggles of Job Hunting 20:59 Overcoming Reluctance in Professional Settings 23:32 Brandon's Cross-Country Move for Love and Career 25:24 The Reluctant Author's Journey 36:18 Balancing Business and Personal Life 38:39 Brandon's Strategy for Securing Speaking Gigs 41:04 The Concept of Focusing on Your Genius Zone 43:01 Balancing Podcasting and Other Projects 47:47 Embracing a Dynamic Personal Brand 49:09 The Value of Being a Generalist 52:09 Misunderstood Extroversion 53:20 Building Deep Connections at ConferencesTweetable Quotes"For me, perspective is power. That was what I was gaining from doing it.""I think there's three pieces to what I think really rounds you out when you're developing your reputation: content creation, networking, and creating impact through value creation.""I realized if I can pay the premium upfront to get the momentum started, then I can figure out how to make this more efficient and save money."Resources Mentioned LinkedIn - https://linkedin.com/in/bbirkmeyer Twitter - https://twitter.com/bbirkmeyer Instagram - https://instagram.com/brandonbirkmeyer/ Facebook - https://facebook.com/bbirkmeyer Podcast Junkies Website: podcastjunkies.com Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/ Podcast Junkies Facebook Group: <a...