#348 - Storytelling Across Screens: The New Rules of Brand Building

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences. In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts.  We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Brand Storytelling Strategies 2. Buying and Crafting Campaigns 3. Linear vs Connected TV 4. Audience Understanding 5. 333 Rule for Messaging 6. Advertising Tactics and Budgeting 7. Undervalued Marketing Channels 8. Brand Story vs Product Story Timestamps 00:00 John Sampogna’s background; Wondersauce vision 03:54 Serving Fortune 1000 businesses and DTC startups 06:05 Starting and scaling an advertising agency 10:11 What is brand storytelling and how can brands get it right 13:23 Media budgets and audiences in funnel strategy 18:44 Connected TV, static out-of-home, and podcasts 25:42 Strategizing for connected TV vs linear TV 28:58 Steps for creating an effective brand or product story 34:28 How Wondersauce onboard and work with clients Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on: DTCetc - all our favorite brands on the internet Olivea - the extra virgin olive oil & hydroxytyrosol supplement Castmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates! DTCPod Instagram DTCPod Twitter DTCPod TikTok   John Sampogna - CEO and Co-Founder of Wondersauce Blaine Bolus - Co-Founder of Castmagic Ramon Berrios - Co-Founder of Castmagic